This design treatment features the ‘geological divide’ that the apex of a mountain or the angular roof of a shed presents. And, as rain impacts the angle, the water is split two ways, either left or right - just like decisions when made, can either go left or right. Therefore, the design element featured in the Watershed collateral uses an apex to echo this sentiment. As a creative treatment, the apex is cropped and becomes a unique design element that gives watershed communication an original edge.
