This proudly South African video starring Jason Goliath is called ‘Kreepy Krauly Wrangler’, hopefully it will bring back some fun swimming pool memories of the Kreepy hunting you when you were a kid :)
As an online presence becomes increasingly essential for brands, Kreepy Krauly has made a brave move by getting its feet wet in the digital space with its latest mockumentary-style branded video. With all the swimming pool fail videos out there on the internet - we thought another one wouldn’t hurt.
We get a glimpse into the life of Kris Junior, a Kreepy wrangler whose life is defined by his obsession with hunting the pool cleaner ‘creature’. He now faces even more of a challenge while stalking his target, due to its evolved noise reduction elements. Kreepy Krauly understands that although the in-store environment is significant for the brand, it is imperative to communicate to new and existing consumers online via channels such as YouTube.
“Kreepy Krauly owes its local and international success to our continuous innovation. It is important not only to improve our products, but also our communication methods. We realise the growth of the YouTube platform, especially in South Africa, and the need to develop strong brand narratives as opposed to disruptive advertising.” Says Hermias Nel, Product Manager at Pentair.
